Abstract
The book is among the results of the researchframed in the R&D:Happiness Management project. Innovation, Wellbeing Management and Social Marketing, the new alchemy of the social sciences and humanities in the post-Covid-19 era. Under the main direction of: Luis Bayardo Tobar Pesántez (Salesiana Polytechnic University), Rafael Ravina Ripoll (University of Cádiz), Pedro Cuesta Valiño (University of Alcalá), Gloria Jiménez Marín (University of Seville) and Araceli Galiano Coronil (Cadiz University).
| Translated title of the contribution | Use of Heatmaps in the Analysis of Online Shopping Habits: Belcorp Company Case |
|---|---|
| Original language | Spanish (Ecuador) |
| Title of host publication | Tiempos de happiness management, tecnología y marketing social |
| Publisher | Editorial Tirant Lo Blanch |
| Pages | 1-26 |
| Number of pages | 26 |
| ISBN (Print) | 9788411832168 |
| State | Published - 22 Feb 2024 |
CACES Knowledge Areas
- 414A Marketing and advertising