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Uso de Heatmaps en el Análisis de los Hábitos de Compra Online: Caso Empresa Belcorp
- Universidad Politécnica Salesiana
- Research Group on Business, Economic and Social Management (GIEES)
- MSME Management Research Group (GIGMP)
- Biomedical Engineering Research Group (GIIB)
- Research Group on Finance, Auditing, Accounting and Taxation (GIFACT)
- Multidisciplinary Study of the Influence of Creativity and Corporate Happiness on the Sustainable, Economic, Social and Environmental Development of Territories (IGOMSOH)
Research output: Chapter in Book/Report/Conference proceeding › Chapter