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Fingerprint Dive into the research topics where Luis Bayardo Tobar Pesantez is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

Happiness and cultural tourism: The perspective of civil participation

Sanagustín-Fons, M. V., Tobar-Pesántez, L. B. & Ravina-Ripoll, R., 1 Apr 2020, In : Sustainability (Switzerland). 12, 8, 3465.

Research output: Contribution to journalArticle

Open Access
  • Análisis del Valor de Marca y del Happiness Management en el Consumo de Cerveza en Entornos Competitivos Internacionales

    Tobar Pesantez, L. B., 1 Jan 2019, Análisis del Valor de Marca y del Happiness Management en el Consumo de Cerveza en Entornos Competitivos Internacionales. Editorial Comares

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Creativity: An intangible capital generating competitive quality in the Spanish advertising industry

    Núñez-Barriopedro, E., Ripoll, R. R. & Pesantez, L. B. T., 1 Jan 2019, In : Academy of Accounting and Financial Studies Journal. 23, 2

    Research output: Contribution to journalArticle