Narrativas Lúdicas, Infoentretenimiento y Transmedialidad Digital

The book is divided into 3 sections, the first of which, called "ludic narratives", studies the use of gamification for social control, videoludic interaction, the role of the player in Customer Brand Engagement, the visual imaginary and the hybridization of the mythical narrative. The second section, "infotainment", responds to the comparative notion between public and private in the exhibiting arts, artistic experiences with augmented reality, the effect of video on demand in film festivals and the participation of influencers in linear television. Finally, the third section, "digital transmediality", examines strategic communication in the ecclesiastical environment, the temporal configuration of the news presented on Twitter during the pandemic, memes in the health emergency, among others.