El Marketing de Influencias y su Efecto en la Conducta de Compra del Consumidor Millennial

Translated title of the contribution: The marketing of influences and its effect on the buying behavior of the Millennial consumer

Research output: Contribution to journalArticle

Translated title of the contributionThe marketing of influences and its effect on the buying behavior of the Millennial consumer
Original languageSpanish (Ecuador)
Pages (from-to)99-107
JournalSuma de Negocios
Volume11
Issue number24
DOIs
StatePublished - 22 Jul 2020

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