El marketing de influencias y su efecto en la conducta de compra del consumidor millennial

Translated title of the contribution: Influence marketing and its effect on the purchasing behavior of the millennial consumer

Jorge Manuel Cueva Estrada, Nicolas Armando Sumba Nacipucha, Fabian Isaac Villacres Beltran

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

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Business & Economics