La Gamificación del Fútbol. Kings League Y sus Desafíos Comunicacionales

In the current era of hyperdigitalization, media transformation has produced a series of changes imbued in different fields of entertainment, including sports. According to Maza and Ca- mino (2019) the irruption of new technologies has contributed in creating new relationships with sport, so much so that mobile applications and platforms have naturalized their common use. Soccer has not been exempt from this, the new forms of coverage, audience and experience have motivated its transformation, in fact, Guzzo (2014) states that soccer has made inroads into the location of the cameras producing novel angles coming from video games. Likewise, Delima-Ruiz and Gutiérrez-Coba (2018) show that the use of second screens complementary to televised soccer is an alternative of simultaneous interaction capturing new audiences and spaces for commercial strategies.