Abstract
In the current era of hyperdigitalization, media transformation has produced a series of changes imbued in different fields of entertainment, including sports. According to Maza and Ca- mino (2019) the irruption of new technologies has contributed in creating new relationships with sport, so much so that mobile applications and platforms have naturalized their common use. Soccer has not been exempt from this, the new forms of coverage, audience and experience have motivated its transformation, in fact, Guzzo (2014) states that soccer has made inroads into the location of the cameras producing novel angles coming from video games. Likewise, Delima-Ruiz and Gutiérrez-Coba (2018) show that the use of second screens complementary to televised soccer is an alternative of simultaneous interaction capturing new audiences and spaces for commercial strategies.
| Translated title of the contribution | The Gamification of Football. Kings League And Its Communication Challenges |
|---|---|
| Original language | Spanish (Ecuador) |
| Title of host publication | Periodismo deportivo en Iberoamérica. Casos y desafíos |
| Publisher | Editorial Universitaria Abya-Yala |
| Pages | 27-48 |
| Number of pages | 22 |
| ISBN (Print) | 978-9978-10-837-6 |
| State | Published - 31 Jul 2023 |
CACES Knowledge Areas
- 123A Journalism and Communication