Abstract
The visual identity in cultural projects is an indispensable element for the diffusion, promotion and first contact of a cultural event: the visual expression positions it in the public's thoughts. The distinctive aspects of the cultural product are varied and it is necessary to resort to specific techniques. Whoever does not have a personal identity in cultural projects will be generic, one more option among a sea of professionals who studied the same thing, offer the same thing, with similar results. Every cultural industry has its referents, and there is a need for cultural managers, experts in the field and recognized professionals in the management of visual cultural identity.
| Translated title of the contribution | Visual Identity in Cultural Projects |
|---|---|
| Original language | Spanish (Ecuador) |
| Title of host publication | Gestión cultural: retos y experiencias desde la academia |
| Publisher | Editorial Universitaria Abya-Yala |
| Pages | 211-240 |
| Number of pages | 30 |
| ISBN (Print) | 978-9978-10-647-1 |
| State | Published - 22 Apr 2022 |
Keywords
- Cultural management
- Cultural projects
- Dissemination of culture
CACES Knowledge Areas
- 111A Education