El Engagement o la Vinculación Empresarial y Emocional con el Consumidor a Través del Marketing en Medios Sociales

Translated title of the contribution: The Engagement or the Business and Emotional Linkage with the Consumer Through Marketing in Social Media

Marcos José Sánchez Sánchez, Luis Bayardo Tobar Pesantez, Rafael Ravina Ripoll

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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Arts & Humanities