El Engagement o la Vinculación Empresarial y Emocional con el Consumidor a Través del Marketing en Medios Sociales

Translated title of the contribution: Engagement or business and emotional linking with consumer through social media marketing

Luis Bayardo Tobar Pesantez, Marcos José Sánchez-Sánchez

Research output: Chapter in Book/Report/Conference proceedingChapter

Translated title of the contributionEngagement or business and emotional linking with consumer through social media marketing
Original languageSpanish (Ecuador)
Title of host publicationEngagement or business and emotional linking with consumer through social media marketing
PublisherEditorial Comares
Pages135-148
ISBN (Print)978-84-9045-679-8
StatePublished - 1 Jan 2018

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