Articulación de la Comunicación con la Educación: Nuevos Desafíos De las Prácticas Lectoescritoras en Estudiantes Universitarios

The purpose of this article is to address the link between Communication-Education in university students through an exploratory study on the reading and writing practices necessary for academic performance. Contemporary trends point to the linking of disciplines, the conjunction of knowledge and the sum of skills that interact in similar spaces and at the same time complement each other as a fundamental process in the life of every human being. The main objective was to analyze the communicative practices in reading and writing developed in the students of the Salesian Polytechnic University (UPS), Cuenca-Ecuador. In this sense, it was possible to reflect on the social function of knowledge obtained and developed through Pedagogical Mediation, where the teacher, the student, inclusion, new communication and information technologies and culture in a specific environment necessarily come into play. In the methodological structure of this research, the focus group technique was considered, since it allowed capturing the students' opinions, focusing on the identification of their rationality or action logics, thus showing that reading and writing practices introduce new societies not so much to a number of machines, but to a new model of relationship between significant processes, which constitute the cultural.