Un Cisne Amarillo que Vuela Hacia el Marketing Social

Translated title of the contribution: A Yellow Swan Flying Toward Social Marketing

Rafael Ravina Ripoll, Luis Bayardo Tobar Pesantez, Araceli Galiano Coronil, Eduardo Ahumada Tello

Research output: Book/Report › Book

Translated title of the contribution	A Yellow Swan Flying Toward Social Marketing
Original language	Spanish (Ecuador)
Publisher	Editorial Tirant Lo Blanch
Number of pages	454
ISBN (Print)	978-84-19376-34-3
State	Published - 28 Nov 2022

CACES Knowledge Areas

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title = "Un Cisne Amarillo que Vuela Hacia el Marketing Social",

author = "{Ravina Ripoll}, Rafael and {Tobar Pesantez}, {Luis Bayardo} and {Galiano Coronil}, Araceli and {Ahumada Tello}, Eduardo",

year = "2022",

month = nov,

day = "28",

language = "Espa{\~n}ol (Ecuador)",

isbn = "978-84-19376-34-3",

publisher = "Editorial Tirant Lo Blanch",

}

TY - BOOK

T1 - Un Cisne Amarillo que Vuela Hacia el Marketing Social

AU - Ravina Ripoll, Rafael

AU - Tobar Pesantez, Luis Bayardo

AU - Galiano Coronil, Araceli

AU - Ahumada Tello, Eduardo

PY - 2022/11/28

Y1 - 2022/11/28

UR - https://www.universitarialibros.com/libro/happiness-management_158823

M3 - Libro

SN - 978-84-19376-34-3

BT - Un Cisne Amarillo que Vuela Hacia el Marketing Social

PB - Editorial Tirant Lo Blanch

ER -