Los Supermercados De Guayaquil. Analisis De La Calidad De Los Servicios

Translated title of the contribution: The Supermarkets of Guayaquil. Analysis Of The Quality Of The Services

Research output: Book/ReportBook

Abstract

In order to promote research inside and outside the Salesian Polytechnic University, the Industrial Engineering degree and the Industrial Processes Research Group, GIPI, periodically hold research conferences. Professors and students present the results of the work carried out during their academic activity. Answering questions about the level of quality and attention within the supermarkets in Guayaquil was the starting point for this work, the results of which were presented at the VI Research Conference of the Industrial Engineering Career. The measurement of the perception of the quality of the services provided during the purchasing process has motivated the authors to establish a statistical analysis that allows them to determine levels of reliability, personal interaction, quality policies in the purchasing process and consumption in the different supermarket chains. A contribution to the commercial knowledge of both sellers and customers and consumers. Pablo Parra Rosero, Ph.D. Industrial Processes Research Group, GIPI
Translated title of the contributionThe Supermarkets of Guayaquil. Analysis Of The Quality Of The Services
Original languageSpanish (Ecuador)
PublisherEditorial Abya-Yala
ISBN (Print)978-9978-10-319-7
StatePublished - 1 Sep 2018

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