Percepción de la Educomunicación Institucional en Facebook. Caso Coronavirus-ecuador

Translated title of the contribution: Perception of institutional educomunication on Facebook. Coronavirus case-Ecuador

Karla Elizabeth Arce Calle, Angel Luis Torres Toukoumidis

Research output: Contribution to conferencePaper

Abstract

Recognizing the crisis situation produced by the pandemic in Ecuador, governmental entities have initiated information and prevention campaigns on social networks with the purpose of mitigating the situation. Hence, the following questions are posed: What are the educational-communication components of the campaigns? What is the population's perception of the audiovisual material provided by the government? Are the government's social media campaigns the ones that have had an impact on the redu
Translated title of the contributionPerception of institutional educomunication on Facebook. Coronavirus case-Ecuador
Original languageSpanish (Ecuador)
StatePublished - 28 Feb 2021
EventXII Congreso Internacional de Ciberperiodismo Desinformación y credibilidad en el ecosistema digital - País Vasco, Spain
Duration: 28 Feb 2021 → …

Conference

ConferenceXII Congreso Internacional de Ciberperiodismo Desinformación y credibilidad en el ecosistema digital
Country/TerritorySpain
CityPaís Vasco
Period28/02/21 → …

Keywords

  • Coronavirus
  • Digital strategy
  • Educommunication
  • Educomunicación
  • Estrategia digital
  • Facebook
  • Health.
  • Salud

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