Media Interactivity in China. Hierarchical Cluster Analysis of China’s English-Language Media

Daniel Barredo Ibáñez; Linsen Su; Narcisa Jessenia Medranda

doi:10.1007/978-981-16-5792-4_27

Media Interactivity in China. Hierarchical Cluster Analysis of China’s English-Language Media

Daniel Barredo Ibáñez, Linsen Su, Narcisa Jessenia Medranda

Communication Development and Policy Research Group (GICODEPO)

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The Chinese cybersphere is one of the world’s most active online spaces. On one hand, there are traditional mainstream media outlets, which are part of the State or either subject to commercial market needs. On the other hand, social media platforms have arisen: there, users are empowered, and they even allow journalism without the need for journalistic organizations. Using content analysis, we examined the interactive features of 20 English-language media located in mainland China. We found that the media incorporated more options related to usability or promotion through social media than user-generated content. Through hierarchical cluster analysis, we identified a new typology for understanding the roles adopted by the selected media: we observed a distinctive category of online information organizations—source-oriented media. Such media do not attempt to establish user communities: their target is consultation and shared social media platforms.

Original language	English
Title of host publication	Communication and Smart Technologies - Proceedings of ICOMTA 2021
Editors	Álvaro Rocha, Daniel Barredo, Paulo Carlos López-López, Iván Puentes-Rivera
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	273-284
Number of pages	12
ISBN (Print)	9789811657917
DOIs	https://doi.org/10.1007/978-981-16-5792-4_27
State	Published - 2022
Event	International Conference on Communication and Applied Technologies, ICOMTA 2021 - Bogotá, Colombia Duration: 1 Sep 2021 → 3 Sep 2021

Publication series

Name	Smart Innovation, Systems and Technologies
Volume	259 SIST
ISSN (Print)	2190-3018
ISSN (Electronic)	2190-3026

Conference

Conference	International Conference on Communication and Applied Technologies, ICOMTA 2021
Country/Territory	Colombia
City	Bogotá
Period	1/09/21 → 3/09/21

Bibliographical note

Funding Information:
This article was funded through the Fudan Development Institute (FDDI) as a result of a visit by Daniel Barredo to Fudan University (Shanghai, China) from 25 May 2019 to 30 June 2019. The authors acknowledge and recognize all the support provided by the FDDI, Universidad del Rosario and Fudan University. We thank the Edanz Group (www.edanzediting. com/ac) for editing a draft of this manuscript.

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Keywords

China
Interactivity
Online journalism
Online media
Social media

Access to Document

10.1007/978-981-16-5792-4_27

Cite this

Ibáñez, D. B., Su, L., & Medranda, N. J. (2022). Media Interactivity in China. Hierarchical Cluster Analysis of China’s English-Language Media. In Á. Rocha, D. Barredo, P. C. López-López, & I. Puentes-Rivera (Eds.), Communication and Smart Technologies - Proceedings of ICOMTA 2021 (pp. 273-284). (Smart Innovation, Systems and Technologies; Vol. 259 SIST). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-981-16-5792-4_27

Ibáñez, Daniel Barredo ; Su, Linsen ; Medranda, Narcisa Jessenia. / Media Interactivity in China. Hierarchical Cluster Analysis of China’s English-Language Media. Communication and Smart Technologies - Proceedings of ICOMTA 2021. editor / Álvaro Rocha ; Daniel Barredo ; Paulo Carlos López-López ; Iván Puentes-Rivera. Springer Science and Business Media Deutschland GmbH, 2022. pp. 273-284 (Smart Innovation, Systems and Technologies).

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abstract = "The Chinese cybersphere is one of the world{\textquoteright}s most active online spaces. On one hand, there are traditional mainstream media outlets, which are part of the State or either subject to commercial market needs. On the other hand, social media platforms have arisen: there, users are empowered, and they even allow journalism without the need for journalistic organizations. Using content analysis, we examined the interactive features of 20 English-language media located in mainland China. We found that the media incorporated more options related to usability or promotion through social media than user-generated content. Through hierarchical cluster analysis, we identified a new typology for understanding the roles adopted by the selected media: we observed a distinctive category of online information organizations—source-oriented media. Such media do not attempt to establish user communities: their target is consultation and shared social media platforms.",

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Ibáñez, DB, Su, L & Medranda, NJ 2022, Media Interactivity in China. Hierarchical Cluster Analysis of China’s English-Language Media. in Á Rocha, D Barredo, PC López-López & I Puentes-Rivera (eds), Communication and Smart Technologies - Proceedings of ICOMTA 2021. Smart Innovation, Systems and Technologies, vol. 259 SIST, Springer Science and Business Media Deutschland GmbH, pp. 273-284, International Conference on Communication and Applied Technologies, ICOMTA 2021, Bogotá, Colombia, 1/09/21. https://doi.org/10.1007/978-981-16-5792-4_27

Media Interactivity in China. Hierarchical Cluster Analysis of China’s English-Language Media. / Ibáñez, Daniel Barredo; Su, Linsen; Medranda, Narcisa Jessenia.
Communication and Smart Technologies - Proceedings of ICOMTA 2021. ed. / Álvaro Rocha; Daniel Barredo; Paulo Carlos López-López; Iván Puentes-Rivera. Springer Science and Business Media Deutschland GmbH, 2022. p. 273-284 (Smart Innovation, Systems and Technologies; Vol. 259 SIST).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Ibáñez DB, Su L, Medranda NJ. Media Interactivity in China. Hierarchical Cluster Analysis of China’s English-Language Media. In Rocha Á, Barredo D, López-López PC, Puentes-Rivera I, editors, Communication and Smart Technologies - Proceedings of ICOMTA 2021. Springer Science and Business Media Deutschland GmbH. 2022. p. 273-284. (Smart Innovation, Systems and Technologies). doi: 10.1007/978-981-16-5792-4_27

Media Interactivity in China. Hierarchical Cluster Analysis of China’s English-Language Media

Abstract

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Bibliographical note

Keywords

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