Media Interactivity in China. Hierarchical Cluster Analysis of China’s English-Language Media

Daniel Barredo Ibáñez, Linsen Su, Narcisa Jessenia Medranda

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


The Chinese cybersphere is one of the world’s most active online spaces. On one hand, there are traditional mainstream media outlets, which are part of the State or either subject to commercial market needs. On the other hand, social media platforms have arisen: there, users are empowered, and they even allow journalism without the need for journalistic organizations. Using content analysis, we examined the interactive features of 20 English-language media located in mainland China. We found that the media incorporated more options related to usability or promotion through social media than user-generated content. Through hierarchical cluster analysis, we identified a new typology for understanding the roles adopted by the selected media: we observed a distinctive category of online information organizations—source-oriented media. Such media do not attempt to establish user communities: their target is consultation and shared social media platforms.

Original languageEnglish
Title of host publicationCommunication and Smart Technologies - Proceedings of ICOMTA 2021
EditorsÁlvaro Rocha, Daniel Barredo, Paulo Carlos López-López, Iván Puentes-Rivera
PublisherSpringer Science and Business Media Deutschland GmbH
Number of pages12
ISBN (Print)9789811657917
StatePublished - 2022
EventInternational Conference on Communication and Applied Technologies, ICOMTA 2021 - Bogotá, Colombia
Duration: 1 Sep 20213 Sep 2021

Publication series

NameSmart Innovation, Systems and Technologies
Volume259 SIST
ISSN (Print)2190-3018
ISSN (Electronic)2190-3026


ConferenceInternational Conference on Communication and Applied Technologies, ICOMTA 2021

Bibliographical note

Funding Information:
This article was funded through the Fudan Development Institute (FDDI) as a result of a visit by Daniel Barredo to Fudan University (Shanghai, China) from 25 May 2019 to 30 June 2019. The authors acknowledge and recognize all the support provided by the FDDI, Universidad del Rosario and Fudan University. We thank the Edanz Group (www.edanzediting. com/ac) for editing a draft of this manuscript.

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.


  • China
  • Interactivity
  • Online journalism
  • Online media
  • Social media


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