Media Interactivity in China. Hierarchical Cluster Analysis of China’s English-Language Media

Daniel Barredo Ibáñez, Linsen Su, Narcisa Jessenia Medranda

Resultado de la investigación: Capítulo del libro/informe/acta de congresoContribución de conferenciarevisión exhaustiva

Resumen

The Chinese cybersphere is one of the world’s most active online spaces. On one hand, there are traditional mainstream media outlets, which are part of the State or either subject to commercial market needs. On the other hand, social media platforms have arisen: there, users are empowered, and they even allow journalism without the need for journalistic organizations. Using content analysis, we examined the interactive features of 20 English-language media located in mainland China. We found that the media incorporated more options related to usability or promotion through social media than user-generated content. Through hierarchical cluster analysis, we identified a new typology for understanding the roles adopted by the selected media: we observed a distinctive category of online information organizations—source-oriented media. Such media do not attempt to establish user communities: their target is consultation and shared social media platforms.

Idioma originalInglés
Título de la publicación alojadaCommunication and Smart Technologies - Proceedings of ICOMTA 2021
EditoresÁlvaro Rocha, Daniel Barredo, Paulo Carlos López-López, Iván Puentes-Rivera
EditorialSpringer Science and Business Media Deutschland GmbH
Páginas273-284
Número de páginas12
ISBN (versión impresa)9789811657917
DOI
EstadoPublicada - 2022
EventoInternational Conference on Communication and Applied Technologies, ICOMTA 2021 - Bogotá, Colombia
Duración: 1 sep. 20213 sep. 2021

Serie de la publicación

NombreSmart Innovation, Systems and Technologies
Volumen259 SIST
ISSN (versión impresa)2190-3018
ISSN (versión digital)2190-3026

Conferencia

ConferenciaInternational Conference on Communication and Applied Technologies, ICOMTA 2021
País/TerritorioColombia
CiudadBogotá
Período1/09/213/09/21

Nota bibliográfica

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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