La Gamificación en la Universidad Española. Una Perspectiva Educomunicativa

Translated title of the contribution: Gamification at the Spanish University. An Educommunication Perspective

Sheila Peñalva, Ignacio Aguaded, Angel Luis Torres Toukoumidis

Research output: Contribution to journalArticle


Students are growing up in a technified society and, as a result, they are developing different cognitive capacities that must be understood and addressed. This reality has forced educators to reconfigure their pedagogical strategies for an audience in which students are prosumers. The core objective of the study has forced us to investigate how teachers in Spanish universities perceive and apply the game method in their classes to obtain optimal results in teaching-learning. The results of the research report were based on a quantitative methodology to analyze the current university panorama and measure the application of gamification in Spanish university teaching. The sample consisted of 60 professors in Communication and Education from various Spanish universities. Despite the methodological proposals for the paradigm shift in teaching, the data obtained show that a system anchored in a numerical evaluation, where the acquisition of learning skills does not prevail, is still predominant. Given the results, playful learning still has a long way to go before it can be implemented in the classroom as a teaching method.
Translated title of the contributionGamification at the Spanish University. An Educommunication Perspective
Original languageSpanish (Ecuador)
Pages (from-to)245-256
Number of pages12
JournalMediterranean Journal of Communication
Issue number10
StatePublished - 31 Jan 2019


  • Gamification
  • ICT
  • Innovation
  • Playful learning
  • Teaching
  • University teaching

CACES Knowledge Areas

  • 413A Social and Cultural Studies


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