Abstract
This paper reflects on the information architecture in the university communication media InDi of the Social Communication career of the Salesian Polytechnic University in Quito. With this purpose, a methodological proposal is offered to show this experience based on action-research. Then, communication is conceptually analyzed in relation to hypermediality. In addition, the importance of usability and interactivity in the training process of communicators is established. Likewise, the implementation of InDi as a permanent experimentation laboratory for future communicators is described. Finally, some reflections and proposals under construction are considered.
Translated title of the contribution | Information Architecture and Usability in a University Media |
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Original language | Spanish (Ecuador) |
Title of host publication | Cuadernos Artesanos de Comunicación # 144 |
Publisher | Sociedad Latina de Comunicación Socia, SLCS |
Pages | 981-1003 |
Number of pages | 23 |
ISBN (Print) | 978-84-16458-93-6 |
State | Published - 16 Nov 2018 |
Keywords
- Communication
- Hypermedia
- Information architecture
- University media
- Usability
CACES Knowledge Areas
- 123A Journalism and Communication