Arquitectura de la Información y Usabilidad en un Medio de Comunicación Universitario

Translated title of the contribution: Information Architecture and Usability in a University Media

Research output: Chapter in Book/Report/Conference proceedingChapter


This paper reflects on the information architecture in the university communication media InDi of the Social Communication career of the Salesian Polytechnic University in Quito. With this purpose, a methodological proposal is offered to show this experience based on action-research. Then, communication is conceptually analyzed in relation to hypermediality. In addition, the importance of usability and interactivity in the training process of communicators is established. Likewise, the implementation of InDi as a permanent experimentation laboratory for future communicators is described. Finally, some reflections and proposals under construction are considered.
Translated title of the contributionInformation Architecture and Usability in a University Media
Original languageSpanish (Ecuador)
Title of host publicationCuadernos Artesanos de Comunicación # 144
PublisherSociedad Latina de Comunicación Socia, SLCS
Number of pages23
ISBN (Print)978-84-16458-93-6
StatePublished - 16 Nov 2018


  • Communication
  • Hypermedia
  • Information architecture
  • University media
  • Usability

CACES Knowledge Areas

  • 123A Journalism and Communication


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