Arquitectura de la Información y Usabilidad en un Medio de Comunicación Universitario

Translated title of the contribution: Information Architecture and Usability in a University Media

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This paper reflects on the information architecture in the university communication media InDi of the Social Communication career of the Salesian Polytechnic University in Quito. With this purpose, a methodological proposal is offered to show this experience based on action-research. Then, communication is conceptually analyzed in relation to hypermediality. In addition, the importance of usability and interactivity in the training process of communicators is established. Likewise, the implementation of InDi as a permanent experimentation laboratory for future communicators is described. Finally, some reflections and proposals under construction are considered.
Translated title of the contributionInformation Architecture and Usability in a University Media
Original languageSpanish (Ecuador)
Title of host publicationCuadernos Artesanos de Comunicación # 144
PublisherSociedad Latina de Comunicación Socia, SLCS
Pages981-1003
Number of pages23
ISBN (Print)978-84-16458-93-6
StatePublished - 16 Nov 2018

Keywords

  • Communication
  • Hypermedia
  • Information architecture
  • University media
  • Usability

CACES Knowledge Areas

  • 123A Journalism and Communication

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