Experiencia del Cliente, Confianza y Lealtad de los Millennials en el Sector Bancario de la Ciudad de Cuenca-ecuador

Translated title of the contribution: Customer Experience, Trust and Loyalty of Millennials in the Banking Sector of the City of Cuenca-Ecuador

Adriana Priscila Vallejo Bojorque, Judith Cavazos Arroyo, Mario Alberto Lagunez Pérez, Sofía Elba Vásquez Herrera

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