El Videotutorial como Boca en Boca Electrónico y la Intención de Compra en los Centennials

Translated title of the contribution: The Video Tutorial as Electronic Word of Mouth and Purchase Intention in Centennials

Priscilla Rossana Paredes Floril, Naebislandys Falcon Sanchez

Research output: Contribution to journal › Article

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Business & Economics