Campaña de Comunicación para la Elección de una Carrera Técnica de Pregrado en la Universidad Politécnica Salesiana

Translated title of the contribution: Communication Campaign For The Election Of An Undergraduate Technical Career At The Salesian Polytechnic University

Research output: Contribution to journalArticle

Abstract

This paper aims to make available to the scientific community, a communication campaign designed based on the factors involved in choosing a technical undergraduate degree at the Salesian Polytechnic University in Cuenca. Given the momentum that currently provided by the Ecuadorean government to technical and technological country institutes, must take measures to encourage the academic preparation of students opting not only for technical training but by engineering which ensures professionals that guarantee the rights stipulated in the Constitution of Ecuador and help boost the economy with innovation, research and entrepreneurship. The research is qualitative. It is based on focus groups and semi-structured interviews; its conceptual basis is defined by marketing approaches and public relations services, which means that the above factors constitute the main element for the development of a creative communicational approach to provide a more valuable study fields of the institution.
Translated title of the contributionCommunication Campaign For The Election Of An Undergraduate Technical Career At The Salesian Polytechnic University
Original languageSpanish (Ecuador)
Pages (from-to)110-120
JournalAlteridad
Volume11
Issue number1
DOIs
StatePublished - 30 Jun 2016

Keywords

  • Carreras técnicas
  • Grupos de interés
  • Marketing de servicios
  • Marketing services
  • Public relations
  • Relaciones públicas
  • Stakeholders.
  • Technical carreers

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