An overview of the gaming industry across nations: using analytics with power BI to forecast and identify key influencers

Jesús Manuel Palma-Ruiz, Angel Torres-Toukoumidis, Sonia Esther González-Moreno, Herik Germán Valles-Baca

Research output: Contribution to journalArticlepeer-review

Abstract

Esports has seen a phenomenal explosion in popularity in recent years, gaining increasing interest from the media, sports, and technology industries. The purpose of this study is to show an overview of the recent evolution of the gaming market in representative countries in Eastern Asia, Western Europe, and North America during 2017–2019, and the corresponding growth projections for the next five years. For this purpose, descriptive, correlational, and forecasting analyses were used to assess the relationships among key variables associated with the growth of the gaming industry and to show different possibilities to address the data using data analytics. The games market revenues, total number of players, Google trends data, GDP per capita and online population were studied as possible key influencers to explain the industry's growth. Predictive analytics with MS Power BI revealed a positive correlation between GDP per capita and market revenues and players in European and North American countries, while in Asia was just the opposite. Also, a positive relationship between Google trends in esports and the games market revenues is noted. Forecasts showed significant growth for each region. Practical implications and future research directions are discussed.

Original languageEnglish
Article numbere08959
JournalHeliyon
Volume8
Issue number2
DOIs
StatePublished - Feb 2022

Bibliographical note

Publisher Copyright:
© 2022 The Author(s)

Keywords

  • Analytics
  • Esports
  • Forecasting
  • Games
  • Power BI

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