Análisis del Valor de Marca y del Happiness Management en el Consumo de Cerveza en Entornos Competitivos Internacionales

Translated title of the contribution: Analysis of Brand Value and Happiness Management in Beer Consumption in International Competitive Environments

Luis Bayardo Tobar Pesantez, Estela Nuñez Barriopedro

MSME Management Research Group (GIGMP)
Multidisciplinary Study of the Influence of Creativity and Corporate Happiness on the Sustainable, Economic, Social and Environmental Development of Territories (IGOMSOH)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Business & Economics