Results of the learning model: Challenges in companies as an element of istg reputation

The execution of the learning model based on the challenges projects, whose final activity is student learning oriented to the practice of knowledge and development of professional skills in the marketing career, is carried out thanks to agreements signed with local and national companies. This work aims to carry out a systematic review of the trends on the criteria issued based on the results of the satisfaction survey applied to 78 owners and managers of related companies, after the students socialized the results with the presentation of their projects. It is proposed to reformulate and diversify the challenges projects considering the productive matrix, the environmental impacts, as well as the market trends, which will contribute to the Higher Technical Institute of Guayaquil achieving a greater reputation in the public education market, which will lead to greater demand in the quotas of their careers.