Caracterización del ejecutivo de venta directa de productos nutricionales en la ciudad de Guayaquil

Marcelo J. Bastidas; Rosa M. Benites; Fabian I. Villacres; David A. Andrade

Caracterización del ejecutivo de venta directa de productos nutricionales en la ciudad de Guayaquil

Marcelo J. Bastidas, Rosa M. Benites, Fabian I. Villacres, David A. Andrade

Grupo de Innovación Educativa Mejorando las Prácticas Áulicas (GIE-MPA)

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Resumen

Direct selling is a business with broad growth worldwide, becoming an economic and social engine. In Ecuador there are more than one million direct sales executives. The present work seeks to create groups to characterize executives of direct sales of nutritional products. 423 surveys were carried out, applying a hierarchical cluster model to generate 5 groups. The results show differences in sociodemographic characteristics and business expectations.

Título traducido de la contribución	Characterization of direct sales executive of nutritional products in the city of Guayaquil
Idioma original	Español
Publicación	Espacios
Volumen	39
N.º	32
Estado	Publicada - 1 ene. 2018

Palabras clave

Characterization
Cluster
Direct sale
Ecuador

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AU - Bastidas, Marcelo J.

AU - Benites, Rosa M.

AU - Villacres, Fabian I.

AU - Andrade, David A.

PY - 2018/1/1

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KW - Characterization

KW - Cluster

KW - Direct sale

KW - Ecuador

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M3 - Artículo

AN - SCOPUS:85051536653

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JO - Espacios

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Caracterización del ejecutivo de venta directa de productos nutricionales en la ciudad de Guayaquil

Resumen

Palabras clave

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Huella

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