Modelo para la Gestión del Turismo desde el Gobierno Local en Municipios con Vocación Turística Cubanos, Basado en el Enfoque de Cadena de Valor. Caso Viñales

Translated title of the contribution: Model for tourism management from the local government in municipalities with Cuban tourist vocation, based on the value chain approach. CASE VIÑALES

Sandys Menoya Zayas, Gliceria Petrona Gomez Ceballos, Iverilys Pérez Hernández, Lisset Cándano Viñas

Research output: Contribution to journalArticle

Abstract

A model to articulate tourist management and local development was designed for Cuban tourist municipalities. The model was theoretically based on the value chain approach, applied to the integration of municipal and extra-municipal value chain systems to encourage development. The theoretical diagnostic was based on the analysis of models for local development and territorial tourist management, both in Cuba and abroad. The empirical diagnostic relied on primary and secondary information sources. The field work was made in the municipalities of Viñales, Candelaria, Remedios and Trinidad. The theoretical contributions of the study were the definition of "value chain in tourist municipalities", and local government modeling of tourism management in municipalities. A procedure to implement the model was developed, including a system of indicators to assess and monitor the process modeled.
Translated title of the contributionModel for tourism management from the local government in municipalities with Cuban tourist vocation, based on the value chain approach. CASE VIÑALES
Original languageSpanish (Ecuador)
Pages (from-to)172-204
JournalRetos
Volume11
Issue number1
StatePublished - 3 Mar 2017

Keywords

  • Cadena de valor
  • Desarrollo local
  • Gestión del turismo
  • Local development
  • Model
  • Modelo
  • Municipalities.
  • Municipios con vocación turística
  • Tourism management
  • Tourist
  • Value chain

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