Mipymes Distribuidoras Turísticas: Recomendaciones Seo A Partir del Análisis de Palabras Claves

Translated title of the contribution: MiPymes Tourist distributors: SEO recommendations from the analysis of keywords

Francisco Emanuel Garcia Gonzalez, Juan Pablo Vazquez Loaiza

Research output: Contribution to journalArticle


In the practices of electronic commerce, the actions carried out through the recognition of keywords contribute a competitive advantage for companies, given that the custom of tourists to seek information and manage their trips, causes for brands, the need to show and visualize through web platforms. In this sense, with the purpose of recognizing the reality regarding the exploitation of the keywords in the web portals of tourism distributing companies in Cuenca, the research applied quantitative and qualitative exploration and analysis procedures developed in both SPSS and Nvivo. Studies that allowed us to discover that the management of keywords in travel agencies, would seem not yet to be a priority, or that ends up being inefficient. Finding that has helped to deduce that the basic recommendation, with which it can contribute to the social context, is the influence on the importance of the use of keywords and their impact, both in the promotion of tourist destinations, and in the generation of value oriented to the customization or individualization of products.
Translated title of the contributionMiPymes Tourist distributors: SEO recommendations from the analysis of keywords
Original languageSpanish (Ecuador)
Pages (from-to)43-54
JournalRevista Internacional de Turismo, Empresa y Territorio. Riturem
Issue number1
StatePublished - 31 Dec 2018


  • Distribución turística
  • Gestión de valor
  • Posicionamiento web
  • Tourism distribution
  • Value managemen
  • Web positioning


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