Estudio de Casos en Ciencias Administrativas y Económicas

This book, Case Studies in Administrative and Economic Sciences, offers teachers of this area of knowledge five case studies. In them, the authors recreate business situations at the national level in the areas of marketing management and financial management. These examples allow students to identify scenarios, analyze, systematize, evaluate, propose and decide how to solve the problems posed. In his introduction he highlights the importance and significance of using this method to achieve effectiveness in the teaching-learning process. This opens a perspective of discussion among students about the complex business reality they will face in the future. In addition, it strengthens their critical spirit through the research resources that the teacher makes available to them in the narrative of the situation. In this way, students can evaluate decision-making in the context in which they will develop as professionals.