El Neuromarketing y su Relación en la Decisión de las Personas para Seleccionar una Institución Bancaria Privada en el Ecuador

Translated title of the contribution: Neuromarketing and its Relationship in People's Decision to Select a Private Banking Institution in Ecuador

Grace Nicole Muñoz Colobon, Jorge Manuel Cueva Estrada, Nicolas Armando Sumba Nacipucha

Research output: Contribution to journal › Article

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Business & Economics