El marketing de influencias y su efecto en la decisión de compra de los clientes en el sector de la moda y la belleza en Ecuador

Translated title of the contribution: Influencer marketing and its impact on customer purchase decisions in the fashion and beauty industry in Ecuador

Nivia Carolina González Marín, Rosa Virginia Guiracocha Arriciaga, Jorge Cueva Estrada, Nicolas Sumba

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Influencer marketing and its impact on customer purchase decisions in the fashion and beauty industry in Ecuador'. Together they form a unique fingerprint.

Social Sciences

Engineering & Materials Science