Cementex: ¿Cómo Puede Insertarse En un Mercado “Tradicionalista” una Nueva Marca de Cemento?

Translated title of the contribution: Cementex: How Can a New Cement Brand Enter a “Traditionalist” Market?

Adriana Priscila Vallejo Bojorque, Fernando Marcelo Mejia Mejia

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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Business & Economics