Análisis Financiero en Empresas del Sector de Consumo Masivo: Posición Actual Frente A la Competencia

Translated title of the contribution: Financial Analysis in Companies in the Mass Consumption Sector: Current Position Against the Competition

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

You are a financial analyst with expertise in the business sector. A magazine specialized in the retail sector hires you to conduct an analysis of the financial and operational situation of the supermarket companies La Mar Cía. Ltd. and Azul S. A. in 2019 and 2020. This will allow him to evaluate the decisions taken within each company, compare them and learn from them. This analysis will serve as a reference for other supermarkets in the country.
Translated title of the contributionFinancial Analysis in Companies in the Mass Consumption Sector: Current Position Against the Competition
Original languageSpanish (Ecuador)
Title of host publicationEstudio de casos en Ciencias Administrativas y Económicas
Pages89-111
Number of pages23
StatePublished - 21 Feb 2024

Keywords

  • Finance
  • Budgeting
  • Administration
  • Management
  • Economy

CACES Knowledge Areas

  • 214A Financial Management

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