Effectiveness of the Application of Storytelling in Advertising Spots on Private National Television

Project Details

Description

General objective To determine the effectiveness in the application of Storytelling in the advertising Spots of Ecuador.
StatusFinished
Effective start/end date15/06/1715/06/21

Fingerprint

Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.