Entrepreneurship and Business Development Group (GEDE)

Postal address
Ecuador

1 Article

1 results

2023
El Videotutorial como Boca en Boca Electrónico y la Intención de Compra en los Centennials
Translated title of the contribution: The Video Tutorial as Electronic Word of Mouth and Purchase Intention in CentennialsParedes Floril, P. R. & Falcon Sanchez, N., 8 May 2023, In: Revista Cea. 9, 9, p. 1-22 22 p.
Research output: Contribution to journal › Article