TY - JOUR
T1 - Towards a happy, creative and social higher education institution
T2 - The case of non-profit marketing and business creation subjects at the university of cadiz
AU - Ravina-Ripoll, Rafael
AU - Núñez-Barriopedro, Estela
AU - Galiano-Coronil, Araceli
AU - Tobar-Pesántez, Luis Bayardo
N1 - Publisher Copyright:
© 2019, Allied Business Academies. All rights reserved.
PY - 2019/2
Y1 - 2019/2
N2 - One of the social responsibilities university professors of a Marketing class should have is to provide their students basic knowledge about the history of companies, marketing, etc. Therefore, some professors from the University of Cádiz who taught Non-Profit Marketing and Business Creation during the first semester of the 2017 academic period created a collaborative teaching approach based on historical debates related to these two classes. The election of this pedagogical tool is justified since it is widely used by prestigious universities such as Oxford and Harvard to promote happiness and creativity in students by developing reflective thought, oratory, teamwork, emotional intelligence and Aristotelian dialogue. The obtained results are expected to encourage the implementation of historical debates in other Spanish faculties.
AB - One of the social responsibilities university professors of a Marketing class should have is to provide their students basic knowledge about the history of companies, marketing, etc. Therefore, some professors from the University of Cádiz who taught Non-Profit Marketing and Business Creation during the first semester of the 2017 academic period created a collaborative teaching approach based on historical debates related to these two classes. The election of this pedagogical tool is justified since it is widely used by prestigious universities such as Oxford and Harvard to promote happiness and creativity in students by developing reflective thought, oratory, teamwork, emotional intelligence and Aristotelian dialogue. The obtained results are expected to encourage the implementation of historical debates in other Spanish faculties.
KW - Collaborative Learning
KW - Happiness
KW - Historical Debate
KW - Teaching Innovation Strategy
UR - http://www.scopus.com/inward/record.url?scp=85062548007&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:85062548007
SN - 1098-8394
VL - 22
JO - Journal of Entrepreneurship Education
JF - Journal of Entrepreneurship Education
IS - 1
ER -