Preliminary Analysis of Micro Agro-ecological Entrepreneurships Commercialization: A Case Study of Agroecological Producers in the “El Valle” Community

Adriana Priscila Vallejo Bojorque

doi:10.15405/epsbs.2016.11.02.36

Preliminary Analysis of Micro Agro-ecological Entrepreneurships Commercialization: A Case Study of Agroecological Producers in the “El Valle” Community

Título traducido de la contribución: Análisis Preliminar de Comercialización de Micro Emprendimientos Agroecológicos: Un Estudio de Caso de Productores Agroecológicos de la Comunidad “El Valle”

Adriana Priscila Vallejo Bojorque

Producción científica: Contribución a una conferencia › Documento

Resumen

Este trabajo es un análisis preliminar del diseño de un mecanismo de comercialización para ayudar a la creación de pequeñas y medianas empresas con nuevas ventajas competitivas en las comunidades del sur del Ecuador conocidas por la comunidad científica. La base conceptual considera principalmente enfoques de sostenibilidad, equidad y comercio responsable y asociación. Considera la cadena de valor y el producto final como una oferta diferenciadora, por lo que el recurso verdaderamente atractivo debe ser el producto orgánico que combinado con un marketing creativo estrategias podrían complacer al cliente y fomentar su recomendación.

Título traducido de la contribución	Análisis Preliminar de Comercialización de Micro Emprendimientos Agroecológicos: Un Estudio de Caso de Productores Agroecológicos de la Comunidad “El Valle”
Idioma original	Inglés estadounidense
DOI	https://doi.org/10.15405/epsbs.2016.11.02.36
Estado	Publicada - 26 sep. 2016
Evento	International Conference on Business and Economics, BE-ci 2016 - MY Duración: 21 sep. 2016 → 23 sep. 2016 https://eventegg.com/be-ci-2016/

Conferencia

Conferencia	International Conference on Business and Economics, BE-ci 2016
Período	21/09/16 → 23/09/16
Dirección de internet	https://eventegg.com/be-ci-2016/

Palabras clave

Agro-ecological products
Associations
Entrepreneurship
Fair trade

Areas de Conocimiento del CACES

414A Mercadotecnia y publicidad

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10.15405/epsbs.2016.11.02.36

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Other Link

Intervención Comunitaria para el Desarrollo de Emprendimientos en Economía Solidaria con Asociaciones Productivas de la Parroquia El Valle, Cuenca-Ecuador
Gomez Ceballos, G. P. (Investigador principal), Vazquez Loaiza, J. P. (Investigador Secundario), Vega Luna, A. J. (Investigador Secundario), Araujo Ochoa, G. I. (Investigador Secundario), Vallejo Bojorque, A. P. (Investigador Secundario) & Fernandez Salvador Dominguez, J. L. (Investigador Secundario)
17/02/16 → 22/05/19
Proyecto: Investigación y Desarrollo

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title = "Preliminary Analysis of Micro Agro-ecological Entrepreneurships Commercialization: A Case Study of Agroecological Producers in the “El Valle” Community",

abstract = "This work is a preliminary analysis of the design of a commercialization mechanism to help the creation of small and medium-sized enterprises with new competitive advantages in the southern communities of Ecuador known to the scientific community. The conceptual basis mainly considers approaches of sustainability, fairness and responsible trade and partnership. It considers the value chain and the final product as a differentiating offer which means that the truly attractive resource should be the organic product that combined with creative marketingstrategies could please the customer and foster its recommendation.",

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N2 - This work is a preliminary analysis of the design of a commercialization mechanism to help the creation of small and medium-sized enterprises with new competitive advantages in the southern communities of Ecuador known to the scientific community. The conceptual basis mainly considers approaches of sustainability, fairness and responsible trade and partnership. It considers the value chain and the final product as a differentiating offer which means that the truly attractive resource should be the organic product that combined with creative marketingstrategies could please the customer and foster its recommendation.

AB - This work is a preliminary analysis of the design of a commercialization mechanism to help the creation of small and medium-sized enterprises with new competitive advantages in the southern communities of Ecuador known to the scientific community. The conceptual basis mainly considers approaches of sustainability, fairness and responsible trade and partnership. It considers the value chain and the final product as a differentiating offer which means that the truly attractive resource should be the organic product that combined with creative marketingstrategies could please the customer and foster its recommendation.

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KW - Associations

KW - Entrepreneurship

KW - Fair trade

KW - Agro-ecological products

KW - Associations

KW - Entrepreneurship

KW - Fair trade

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M3 - Paper

T2 - International Conference on Business and Economics, BE-ci 2016

Y2 - 21 September 2016 through 23 September 2016

ER -

Preliminary Analysis of Micro Agro-ecological Entrepreneurships Commercialization: A Case Study of Agroecological Producers in the “El Valle” Community

Resumen

Conferencia

Palabras clave

Areas de Conocimiento del CACES

Acceder al documento

Otros archivos y enlaces

Huella

Proyectos

Intervención Comunitaria para el Desarrollo de Emprendimientos en Economía Solidaria con Asociaciones Productivas de la Parroquia El Valle, Cuenca-Ecuador

Citar esto