TY - JOUR
T1 - Happiness Management
T2 - A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production
AU - Ravina-Ripoll, Rafael
AU - Nunez-Barriopedro, Estela
AU - Almorza-Gomar, David
AU - Tobar-Pesantez, Luis Bayardo
N1 - Publisher Copyright:
© Copyright © 2021 Ravina-Ripoll, Nunez-Barriopedro, Almorza-Gomar and Tobar-Pesantez.
PY - 2021/8/6
Y1 - 2021/8/6
N2 - The overarching call to action represented by the sustainable development goals (SDGs) calls for new sustainable production and management models. Likewise, in periods of crisis, such as the current COVID-19 pandemic, companies are forced to develop competitive and sustainable development strategies to increase their brand value and achieve a good market position. Therefore, this work’s main objective is to design a structural equation modelling (SEM) to analyse the main critical dimensions of brand orientation to influence happiness in responsible and sustainable entities. For this purpose, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of 216 managers of small- and medium-sized enterprises in Andalusia (Spain) in the construction, industry and services sectors. The model results reveal significant dimensions of brand orientation and positively direct influence on happiness management. One of the significant managerial implications of this work is that the model allows for more responsible and sustainable management of entities by considering brand orientation about happiness.
AB - The overarching call to action represented by the sustainable development goals (SDGs) calls for new sustainable production and management models. Likewise, in periods of crisis, such as the current COVID-19 pandemic, companies are forced to develop competitive and sustainable development strategies to increase their brand value and achieve a good market position. Therefore, this work’s main objective is to design a structural equation modelling (SEM) to analyse the main critical dimensions of brand orientation to influence happiness in responsible and sustainable entities. For this purpose, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of 216 managers of small- and medium-sized enterprises in Andalusia (Spain) in the construction, industry and services sectors. The model results reveal significant dimensions of brand orientation and positively direct influence on happiness management. One of the significant managerial implications of this work is that the model allows for more responsible and sustainable management of entities by considering brand orientation about happiness.
KW - behaviours
KW - brand orientation
KW - happiness management
KW - norms
KW - responsible
KW - SEM
KW - sustainable production
KW - values
UR - http://www.scopus.com/inward/record.url?scp=85113262562&partnerID=8YFLogxK
U2 - 10.3389/fpsyg.2021.727845
DO - 10.3389/fpsyg.2021.727845
M3 - Article
AN - SCOPUS:85113262562
SN - 1664-1078
VL - 12
JO - Frontiers in Psychology
JF - Frontiers in Psychology
M1 - 727845
ER -