Educomunicación y Buenas Prácticas de Redes Sociales para Reducir la Brecha Digital en Internet

In the current information and knowledge society, educommunicative strategies and the management application for media literacy promote new communication processes between followers and Internet users. For example, using good social media practices generates greater social interaction, content production, and new friendships, while at the same time, it educates and reproduces knowledge in the academic-scientific and work-professional fields. They constitute true digital communication tools social networks continue to strengthen and increase the number of Internet users around the world. The growth occurs thanks to “Artificial Intelligence, Big Data and Analytics, Blockchain, Fintech, cognitive technology, ChatGPT, App development or cases of IoT things intelligence” (Álvarez-Marcos et al., 2019, 501) and the multimodality in which they operate and are presented through different digital platforms. Social networks are defined as a service that allows you to build a social profile, one of the historical evolutions that is based on the Internet. There they act as a meeting place to access information, causing important changes in the way of communicating. Social networks allow users and companies to know and adapt to their web platform where Internet users have gone from passive consumers to active consumers, generating and receiving information.