Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador

Nelson Roberto Valdez Morocho; Nicolás Sumba-Nacipucha; Jenny Paola Lis-Gutiérrez; Jorge Cueva-Estrada

doi:10.1007/978-3-031-90921-4_80

Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador

Nelson Roberto Valdez Morocho
, Nicolás Sumba-Nacipucha
, Jenny Paola Lis-Gutiérrez
, Jorge Cueva-Estrada

Grupo de Investigación Socio-Económica y Empresarial (GISEE)

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución de conferencia › revisión exhaustiva

Resumen

This study investigates how dimensions of the digital economy affect purchasing decisions in Ecuador’s retail appliance sector. Using Spearman’s Rank Correlation Coefficient and hierarchical clustering analysis on data from 658 participants, the study finds a strong positive correlation between digital economy factors—such as technological infrastructure and social impact—and purchasing decisions. The research highlights the need for improved digital services and infrastructure. It concludes that a comprehensive digital strategy is crucial for enhancing consumer satisfaction and economic growth.

Idioma original	Inglés
Título de la publicación alojada	Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies
Subtítulo de la publicación alojada	From Concepts to Applications in Smart Environment - ICAISE 2024
Editores	Yousef Farhaoui, Tutut Herawan, Agbotiname Lucky Imoize, Ahmad El Allaoui
Editorial	Springer Science and Business Media Deutschland GmbH
Páginas	591-606
Número de páginas	16
ISBN (versión impresa)	9783031909207
DOI	https://doi.org/10.1007/978-3-031-90921-4_80
Estado	Publicada - 2025
Evento	International Conference on Artificial Intelligence and Smart Environment, ICAISE 2024 - Errachidia, Marruecos Duración: 7 nov. 2024 → 9 nov. 2024

Serie de la publicación

Nombre	Lecture Notes in Networks and Systems
Volumen	1397 LNNS
ISSN (versión impresa)	2367-3370
ISSN (versión digital)	2367-3389

Conferencia

Conferencia	International Conference on Artificial Intelligence and Smart Environment, ICAISE 2024
País/Territorio	Marruecos
Ciudad	Errachidia
Período	7/11/24 → 9/11/24

Nota bibliográfica

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

ODS 8: Trabajo decente y crecimiento económico

Acceder al documento

10.1007/978-3-031-90921-4_80

Otros archivos y enlaces

Enlace a la publicación en Scopus

Estado de las aplicaciones de las diversas vertientes del marketing en los diferentes sectores económicos del mercado ecuatoriano y su incidencia en el proceso de decisión de compra de los consumidores (ECUMKT)
Sumba Nacipucha, N. A. (Investigador principal), Cueva Estrada, J. M. (Investigador Secundario), Delgado Figueroa, S. P. (Investigador Secundario), Mero Alava, L. F. (Estudiante Investigador), Muñoz Colobon, G. N. (Estudiante Investigador), Barrera Noboa, E. L. (Estudiante Investigador), Moreira Aviles, M. Y. (Estudiante Investigador), Zambrano Castro, A. V. (Estudiante Investigador), Cueva Ortiz, N. M. (Estudiante Investigador) & Plaza Quimis, M. A. (Estudiante Investigador)
28/11/22 → …
Proyecto: Investigación y Desarrollo

Citar esto

Valdez Morocho, N. R., Sumba-Nacipucha, N., Lis-Gutiérrez, J. P., & Cueva-Estrada, J. (2025). Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador. En Y. Farhaoui, T. Herawan, A. Lucky Imoize, & A. E. Allaoui (Eds.), Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies: From Concepts to Applications in Smart Environment - ICAISE 2024 (pp. 591-606). (Lecture Notes in Networks and Systems; Vol. 1397 LNNS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-90921-4_80

Valdez Morocho, Nelson Roberto ; Sumba-Nacipucha, Nicolás ; Lis-Gutiérrez, Jenny Paola et al. / Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador. Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies: From Concepts to Applications in Smart Environment - ICAISE 2024. editor / Yousef Farhaoui ; Tutut Herawan ; Agbotiname Lucky Imoize ; Ahmad El Allaoui. Springer Science and Business Media Deutschland GmbH, 2025. pp. 591-606 (Lecture Notes in Networks and Systems).

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title = "Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador",

abstract = "This study investigates how dimensions of the digital economy affect purchasing decisions in Ecuador{\textquoteright}s retail appliance sector. Using Spearman{\textquoteright}s Rank Correlation Coefficient and hierarchical clustering analysis on data from 658 participants, the study finds a strong positive correlation between digital economy factors—such as technological infrastructure and social impact—and purchasing decisions. The research highlights the need for improved digital services and infrastructure. It concludes that a comprehensive digital strategy is crucial for enhancing consumer satisfaction and economic growth.",

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Valdez Morocho, NR, Sumba-Nacipucha, N, Lis-Gutiérrez, JP & Cueva-Estrada, J 2025, Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador. En Y Farhaoui, T Herawan, A Lucky Imoize & AE Allaoui (eds.), Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies: From Concepts to Applications in Smart Environment - ICAISE 2024. Lecture Notes in Networks and Systems, vol. 1397 LNNS, Springer Science and Business Media Deutschland GmbH, pp. 591-606, International Conference on Artificial Intelligence and Smart Environment, ICAISE 2024, Errachidia, Marruecos, 7/11/24. https://doi.org/10.1007/978-3-031-90921-4_80

Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador. / Valdez Morocho, Nelson Roberto; Sumba-Nacipucha, Nicolás; Lis-Gutiérrez, Jenny Paola et al.
Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies: From Concepts to Applications in Smart Environment - ICAISE 2024. ed. / Yousef Farhaoui; Tutut Herawan; Agbotiname Lucky Imoize; Ahmad El Allaoui. Springer Science and Business Media Deutschland GmbH, 2025. p. 591-606 (Lecture Notes in Networks and Systems; Vol. 1397 LNNS).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución de conferencia › revisión exhaustiva

TY - GEN

T1 - Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador

AU - Valdez Morocho, Nelson Roberto

AU - Sumba-Nacipucha, Nicolás

AU - Lis-Gutiérrez, Jenny Paola

AU - Cueva-Estrada, Jorge

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.

PY - 2025

Y1 - 2025

N2 - This study investigates how dimensions of the digital economy affect purchasing decisions in Ecuador’s retail appliance sector. Using Spearman’s Rank Correlation Coefficient and hierarchical clustering analysis on data from 658 participants, the study finds a strong positive correlation between digital economy factors—such as technological infrastructure and social impact—and purchasing decisions. The research highlights the need for improved digital services and infrastructure. It concludes that a comprehensive digital strategy is crucial for enhancing consumer satisfaction and economic growth.

AB - This study investigates how dimensions of the digital economy affect purchasing decisions in Ecuador’s retail appliance sector. Using Spearman’s Rank Correlation Coefficient and hierarchical clustering analysis on data from 658 participants, the study finds a strong positive correlation between digital economy factors—such as technological infrastructure and social impact—and purchasing decisions. The research highlights the need for improved digital services and infrastructure. It concludes that a comprehensive digital strategy is crucial for enhancing consumer satisfaction and economic growth.

KW - customer service

KW - Digital economy

KW - retail trade

KW - technology

KW - user experience

UR - https://www.scopus.com/pages/publications/105007511882

U2 - 10.1007/978-3-031-90921-4_80

DO - 10.1007/978-3-031-90921-4_80

M3 - Conference contribution

AN - SCOPUS:105007511882

SN - 9783031909207

T3 - Lecture Notes in Networks and Systems

SP - 591

EP - 606

BT - Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies

A2 - Farhaoui, Yousef

A2 - Herawan, Tutut

A2 - Lucky Imoize, Agbotiname

A2 - Allaoui, Ahmad El

PB - Springer Science and Business Media Deutschland GmbH

T2 - International Conference on Artificial Intelligence and Smart Environment, ICAISE 2024

Y2 - 7 November 2024 through 9 November 2024

ER -

Valdez Morocho NR, Sumba-Nacipucha N, Lis-Gutiérrez JP, Cueva-Estrada J. Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador. En Farhaoui Y, Herawan T, Lucky Imoize A, Allaoui AE, editores, Intersection of Artificial Intelligence, Data Science, and Cutting-Edge Technologies: From Concepts to Applications in Smart Environment - ICAISE 2024. Springer Science and Business Media Deutschland GmbH. 2025. p. 591-606. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-031-90921-4_80

Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador

Resumen

Serie de la publicación

Conferencia

Nota bibliográfica

ODS de las Naciones Unidas

Acceder al documento

Otros archivos y enlaces

Huella

Proyectos

Estado de las aplicaciones de las diversas vertientes del marketing en los diferentes sectores económicos del mercado ecuatoriano y su incidencia en el proceso de decisión de compra de los consumidores (ECUMKT)

Citar esto