Caracterización del ejecutivo de venta directa de productos nutricionales en la ciudad de Guayaquil

Marcelo J. Bastidas; Rosa M. Benites; Fabian I. Villacres; David A. Andrade

Caracterización del ejecutivo de venta directa de productos nutricionales en la ciudad de Guayaquil

Marcelo J. Bastidas, Rosa M. Benites, Fabian I. Villacres, David A. Andrade

Grupo de Innovación Educativa Mejorando las Prácticas Áulicas (GIE-MPA)

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Resumen

Direct selling is a business with broad growth worldwide, becoming an economic and social engine. In Ecuador there are more than one million direct sales executives. The present work seeks to create groups to characterize executives of direct sales of nutritional products. 423 surveys were carried out, applying a hierarchical cluster model to generate 5 groups. The results show differences in sociodemographic characteristics and business expectations.

Título traducido de la contribución	Characterization of direct sales executive of nutritional products in the city of Guayaquil
Idioma original	Español
Publicación	Espacios
Volumen	39
N.º	32
Estado	Publicada - 1 ene. 2018

Nota bibliográfica

Publisher Copyright:
© 2018.

Palabras clave

Characterization
Cluster
Direct sale
Ecuador

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T1 - Caracterización del ejecutivo de venta directa de productos nutricionales en la ciudad de Guayaquil

AU - Bastidas, Marcelo J.

AU - Benites, Rosa M.

AU - Villacres, Fabian I.

AU - Andrade, David A.

PY - 2018/1/1

Y1 - 2018/1/1

N2 - Direct selling is a business with broad growth worldwide, becoming an economic and social engine. In Ecuador there are more than one million direct sales executives. The present work seeks to create groups to characterize executives of direct sales of nutritional products. 423 surveys were carried out, applying a hierarchical cluster model to generate 5 groups. The results show differences in sociodemographic characteristics and business expectations.

AB - Direct selling is a business with broad growth worldwide, becoming an economic and social engine. In Ecuador there are more than one million direct sales executives. The present work seeks to create groups to characterize executives of direct sales of nutritional products. 423 surveys were carried out, applying a hierarchical cluster model to generate 5 groups. The results show differences in sociodemographic characteristics and business expectations.

KW - Characterization

KW - Cluster

KW - Direct sale

KW - Ecuador

UR - http://www.scopus.com/inward/record.url?scp=85051536653&partnerID=8YFLogxK

M3 - Artículo

AN - SCOPUS:85051536653

SN - 0798-1015

VL - 39

JO - Espacios

JF - Espacios

IS - 32

ER -

Caracterización del ejecutivo de venta directa de productos nutricionales en la ciudad de Guayaquil

Resumen

Nota bibliográfica

Palabras clave

Otros archivos y enlaces

Huella

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