Abstract
This article was based on textual analysis of expert books that address topics such as YouTube and participatory culture and participatoryinterculturality. As a result of the study, carried out through the content analysis technique, the characteristics that YouTube platform must comply with were identified in order to consider that it fosters participatory interculturality among the adprosumers of its platform. Additionally, some YouTube projects were mentioned, which involve elements of participatory interculturality, but unfortunately have not been implemented in Latin America.
| Translated title of the contribution | YouTube, A Path Towards Participatory Interculturality? |
|---|---|
| Original language | Spanish (Ecuador) |
| Title of host publication | YouTube y la comunicación del siglo XXI |
| Publisher | Centro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL) |
| Pages | 21-36 |
| Number of pages | 16 |
| ISBN (Print) | 978-9978-55-196-7 |
| State | Published - 30 Apr 2020 |
Keywords
- Adprosumers
- Participatory culture
- Participatory interculturality
- Youtube
CACES Knowledge Areas
- 123A Journalism and Communication