Youtube y las Nuevas Estrategias de Comunicación Política

New technologies affect the way of doing politics and political communication itself. The arrival of digital media and social networks such as YouTube have marked a milestone in both phenomena. Politics has had to adapt to these new media; however, as far as political communication is concerned, they are not used to their fullest extent. Digital media have the ability to generate excellent spaces for this type of communication, bringing the parties involved closer and attracting new audiences. Communicators, political parties and public institutions should join forces to exploit these platforms to the fullest, promoting fruitful interactions useful to improve aspects of political and public life for the benefit of society.