New technologies affect the way of doing politics and political communication itself. The arrival of digital media and social networks such as YouTube have marked a milestone in both phenomena. Politics has had to adapt to these new media; however, as far as political communication is concerned, they are not used to their fullest extent. Digital media have the ability to generate excellent spaces for this type of communication, bringing the parties involved closer and attracting new audiences. Communicators, political parties and public institutions should join forces to exploit these platforms to the fullest, promoting fruitful interactions useful to improve aspects of political and public life for the benefit of society.
|Translated title of the contribution||YouTube and the New Political Communication Strategies|
|Original language||Spanish (Ecuador)|
|Title of host publication||YOUTUBE Y LA COMUNICACIÓN DEL SIGLO XXI|
|Number of pages||32|
|State||Published - 10 Jul 2020|
CACES Knowledge Areas
- 123A Journalism and Communication