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Ups en Línea: La Radio de los Estudiantes

Translated title of the contribution: Ups Online: The Students' Radio

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The online radio of the Salesian Polytechnic University is the result of the interest and successful management of those who have been at the forefront of the Communication career with the support of local and national authorities. Since 2019, when Marlene Mosquera assumed her duties as Career Director, one of her most important works has been the creation of the digital media platform www. upsenlinea. com that integrates the digital channel TVcomups, the UPSenlinea Digital Magazine, and the already existing www. upsenlínea. net, the latter with the aim of converting it into a transmedia radio.
Translated title of the contributionUps Online: The Students' Radio
Original languageSpanish (Ecuador)
Title of host publicationLa radio universitaria en Ecuador: inicios, transformación histórica y nuevas perspectivas
Pages196-226
Number of pages31
StatePublished - 21 Dec 2024

Keywords

  • Administration
  • Communication
  • Ecuador
  • Radio
  • University

CACES Knowledge Areas

  • 123A Journalism and Communication

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