Transformación Digital: Alternativa De Crecimiento para Emprendedores Universitarios

In a world in constant change, digital transformation in entrepreneurship has become an imperative need for business sustainability, a situation that must be planned and implemented in the medium term. The objective of this research was to analyze the relationship between the variables digital transformation and university entrepreneurs in Ecuador, for this purpose an exploratory literature review was conducted on the variables of interest, which provided the basis for the theoretical framework of the study, then to land the concepts to the Ecuadorian context, The Delphi method was used with two rounds of interviews with experts, which in turn allowed the design of a questionnaire, which was then applied to 384 university entrepreneurs in Ecuador, to gather their opinion and perception of digital transformation and its effect on the sustainability of their ventures. As the main result, the respondents recognize the importance of digital transformation in the enterprises, however, this is not reflected in the operations of their businesses, which may be due to a confusion between digital transformation and the mere fact of using technological tools in isolation in one or more processes. This lack of digital transformation can also be attributed to a lack of: sources of financing, knowledge of management tools and in-depth market research.