El Nuevo Sujeto Social del Consumo Responsable

Translated title of the contribution: The New Social Subject Of Responsible Consumption

Carlos Izquierdo Maldonado, Ivan Patricio Vaca Aguirre

Research output: Contribution to journalArticle


Consumerism has caused the unsustainability of the model of production and consumption, whose negative effects are reflected in global warming, pollution, destruction of the ecosystem and deepening of the wealth-poverty paradox. The consumerist ideology constitutes the main instrument of domination and reproduction of capitalism, in the face of the irrelevant alternative epistemic pluralism and the ideological inconsistency of the ecological paradigm and the social and solidarity economy (SSE); which limits the arrival of protestant theoretical presuppositions to Eurocentrism, as is the case of socially responsible consumption (CSR).
Translated title of the contributionThe New Social Subject Of Responsible Consumption
Original languageSpanish (Ecuador)
Pages (from-to)97-123
Number of pages27
JournalRevista Estudios De La Gestión
Issue number2018
StatePublished - 7 Jul 2018


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