El Nuevo Sujeto Social del Consumo Responsable

Translated title of the contribution: The New Social Subject of Responsible Consumption

Carlos Maria Izquierdo Maldonado, Ivan Patricio Vaca Aguirre, Romulo Eduardo Mena Campaña

Research output: Contribution to journalArticle


Consumerism has caused the unsustainability of the production and consumption model, whose negative effects are reflected in global warming, pollution, destruction of the ecosystem and deepening of the wealth-poverty paradox. The consumerist ideology constitutes the main instrument of domination and reproduction of capitalism, in the face of the inconsequential alternative epistemic pluralism and the ideological inconsistency of the ecological paradigm and social and solidarity economy (SSE); which limits the arrival at theoretical assumptions contesting Eurocentrism, as is the case of socially responsible consumption (SRC).
Translated title of the contributionThe New Social Subject of Responsible Consumption
Original languageSpanish (Ecuador)
Pages (from-to)97-127
Number of pages31
JournalEstudios de la Gestión
Issue number4
StatePublished - 30 Jun 2019


  • CSR profile
  • Consumerism
  • Consumerist ideology
  • Critical attitude
  • Responsible consumption

CACES Knowledge Areas

  • 113A Economics


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