The effectiveness of humor in advertising: Analysis from an international scope

Estela Núñez-Barriopedro, Klaudia Goralczyk Klusek, Luis Tobar-Pesántez

Multidisciplinary Study of the Influence of Creativity and Corporate Happiness on the Sustainable, Economic, Social and Environmental Development of Territories (IGOMSOH)

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Business & Economics