The Effectiveness Of Applying Storytelling In Advertising Spots

Translated title of the contribution: The Effectiveness of Applying Storytelling in ADVERTISING SPOTS

Adriana Priscila Vallejo Bojorque, Adrian Esteban Narvaez Pacheco, Efstathios Stefos, Mercy Magali Guaman Carchipulla, Maria Cristina Banegas Peralta

Research output: Contribution to journalArticle

Translated title of the contributionThe Effectiveness of Applying Storytelling in ADVERTISING SPOTS
Original languageSpanish (Ecuador)
Pages (from-to)945-958
JournalProceedings On Engineering Sciences
Volume1
Issue number2
DOIs
StatePublished - 30 Jun 2019

Cite this