El Desarrollo y la Comunicación Popular una Mirada desde Ecuador

Translated title of the contribution: Development and Popular Communication a View from Ecuador

Research output: Chapter in Book/Report/Conference proceedingChapter


In order to understand popular communication in Ecuador, it is important to take a look at when and how its beginnings were established in the country, study its counter-hegemonic communicative practices and the construction of the agenda it has managed over the last thirty years, since the communication proposal arose from the struggle against inequality and the homogenization of thought and culture. The organization of collectives, political movements and minority groups has been the key to establish a new order in the media, since the urgency in the democratization of the word requires these groups to establish protests and struggles, which allowed the visibility and recognition of their worldview, in this way the Ecuadorian legislation recognizes popular communication as an instrument to guarantee democracy. However, this right has not been sustained in everyday life, since communication practices are still managed from a colonizing, discriminatory and exclusionary thinking, which governs the global sphere and the media agenda of society. Therefore, what is popular is relegated to the notion of folklore and the construction of new sensibilities and the true exercise of democracy is still not conceived from the plurality of voices. It is not enough to have constitutional guarantees, if the thinking of a society is established by groups of power; in this sense, popular communication presents a considerable challenge, since it must achieve dialogic paths that allow the consolidation of diversity as an institutionalized exercise from the democratic practice of communication.
Translated title of the contributionDevelopment and Popular Communication a View from Ecuador
Original languageSpanish (Ecuador)
Title of host publicationLa comunicación como espacio de resistencia
PublisherEditorial Universitaria Abya-Yala
Number of pages30
ISBN (Print)978-9978-10-403-3
StatePublished - 10 Mar 2020


  • Democracy
  • Pluralism
  • Popular communication
  • Resistance process
  • Rights

CACES Knowledge Areas

  • 123A Journalism and Communication


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