La Marca País: Su Origen y Evolución, Caso Ecuador

Translated title of the contribution: The Country Brand: Its Origin and Evolution, Case Ecuador

Raquel Jacqueline Chicaiza Villalba, Jorge Roberto Yanez Velasquez

Research output: Contribution to journalArticle

Translated title of the contributionThe Country Brand: Its Origin and Evolution, Case Ecuador
Original languageSpanish (Ecuador)
Pages (from-to)173-187
JournalRetos
Volume4
Issue number8
StatePublished - 30 Dec 2014

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